Why Sell Reverse Mortgages?
The reverse mortgage product provides an option uniquely designed to meet the needs of the growing population of seniors age 62 years of age and older.
Many mortgage brokers and bankers are discovering that reverse mortgages are an important option to provide their clients. As both the population and the reverse mortgage industry mature, lenders are beginning to offer a greater variety of reverse mortgage options to borrowers, in the form of both fixed and variable rate reverse mortgages. The most common reverse mortgage is a Home Equity Conversion Mortgage (HECM) and is typically insured by FHA. The HECM reverse mortgage is a loan allowing seniors to stay in their homes and retain title without making monthly principal and interest mortgage payments, as long as the borrower lives in the home as their primary residence, maintains the home in good condition and pays property taxes and homeowners insurance.
Reverse Mortgages present a Great Opportunity to Grow Your Business
With the aging of our population and the anticipated needs of mature Americans, now is a perfect time to add reverse mortgages to your product offering. Research indicates that today, almost four out of five seniors own their homes. This means that there are approximately 27 million senior homeowners, and as the population ages, that number will rise. More than 41 million Americans are over the age of 65 as per United States Census Bureau, and more than 25 million of those seniors are homeowners.
The graph below shows the growing market as well as the market penetration. As you can see, we are at less than 2.5% market penetration. The future looks bright for the Reverse Mortgage Industry.

Source: Reverse Mortgage Insight October 10, 2012
Why Choose Generation Mortgage as your Reverse Mortgage Partner?
At Generation Mortgage our goal is to be the leading reverse mortgage company by setting standards for client trust and customer service excellence.
Generation Mortgage Company was voted Best Wholesaler by industry peers two years in a row, 2011 and 2012. Our customer service, responsiveness, training and support are in a league of their own.
We're Ready to Be Your Partner
- Responsive customer service
- In-house Reverse Mortgage Servicing
- Exclusive, easy to use, web-based origination software
- Industry leading training
- Ginnie Mae HMBS approved issuer
- Comprehensive marketing tools including customizable DVD’s, digital ads, brochures and post cards.
Our specialized expertise is at the forefront in product development and technological innovation. Moreover, our exclusive reverse mortgage focus and training means we are here to both help your business succeed, and never compete with your other product offerings. Generation Mortgage has steadily increased our wholesale market share from inception in 2007.

Source: Reverse Mortgage Insight October 10, 2012
Better Business Bureau (BBB )
The first Better Business Bureau was founded in 1912. Today, 115 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 3 million local and national businesses and charities. The BBB is a trusted authority in the marketplace, and BBB accreditation is a coveted honor earned by elite businesses and charities. Businesses that apply for BBB accreditation undergo a detailed review and commit to abide by a set of ethical standards for marketplace conduct.
View Generation's BBB Accreditation.
Support and Backing You Can Trust
Guggenheim Partners, LLC, is the controlling shareholder for Generation Mortgage Company. Guggenheim Partners is a global diversified financial services firm with more than $160 billion in assets under its supervision.
Charity and Community
Read about Generation's sponsorships and community involvement.