Generation Mortgage Company

A New Generation in Reverse Mortgages

Company / Our Vision

At Generation Mortgage, our company vision is: “To be the leading reverse mortgage company by setting standards for client trust and customer service excellence.”

The Generation Mortgage Culture

We love what we do, but more importantly, we care about our customers and our employees. Our passion to offer the best customer service enables us to be in this business for the right reason -- to enrich the lives of seniors. There is no greater satisfaction than knowing we have made a positive difference in the life of a senior; that through a reverse mortgage, we helped him or her maintain self-reliance. We respect our seniors and partners, listen to their needs, and will work to help them reach a decision that is right for them.

Knowledge & Innovation

Generation Mortgage Company was founded by assembling a national team of professionals with extensive experience in all areas of the reverse mortgage industry. Comprised of reverse mortgage pioneers, we have years of product knowledge and working relationships with Federal Housing Agencies.

As a member of NRMLA (National Reverse Mortgage Lenders Association), we adhere to a strict Code of Ethics that upholds the honor and integrity of all persons engaged in the reverse mortgage business.

Together, we apply our specialized expertise to our common goal of relentless innovation, both in product development and technology. Generation Mortgage offers competitive reverse mortgage products with various payment and pricing options that fit borrowers' needs and adapt to the rapidly changing economy. We offer a pledge of unparalleled dedication and quality of service to our borrowers and origination partners.

Support and Backing You Can Trust

Generation Mortgage is dedicated to the reverse mortgage industry and to providing the service our customers expect and deserve. We are a nationally credited business with the Better Business Bureau and very proud of our A+ accreditation. Guggenheim Partners, LLC is the controlling shareholder of Generation Mortgage Company.

Accomplishments & Recognition

• Highest-ranked privately owned reverse mortgage lender in the nation, according to the industry analyst Reverse Market Insight
• Approved Ginnie Mae HECM Mortgage Backed Securities (HMBS) issuers
• An A+ rating from the Better Business Bureau (BBB)
• 2011 Better Business Bureau of Metro Atlanta Torch Award for Customer Service and 2010 First Runner Up
• 2010, 2011 Better Business Bureau of Metro Atlanta Torch Award for Marketplace Ethics
• 2011 Better Business Bureau of Metro Atlanta First Runner up for the Torch Award in Community Service

Community Involvement

As part of caring about the communities in which we do business, we are active in several charities. Read more about our community involvement.