Generation Mortgage Company

A New Generation in Reverse Mortgages

Company / Our Vision and Mission

At Generation Mortgage Company, our vision is to provide senior clients with the opportunity to maintain independence in their own home while aging with grace and dignity. We will accomplish our vision through our mission which is to build a great reverse mortgage company—differentiated by envied customer service and unsurpassed teamwork.

The Generation Mortgage Culture

We love what we do, but more importantly, we care about our customers and our employees. Our passion to offer the best customer service enables us to be in this business for the right reason—to enrich the lives of seniors. There is no greater satisfaction than knowing we have made a positive difference in the life of a senior; that through a reverse mortgage, we helped him or her maintain self-reliance. We respect our seniors, listen to their needs, and will provide information to help them reach a decision that is right for them.

Knowledge & Innovation

Generation Mortgage Company was founded by assembling a national team of professionals with extensive experience in all areas of the reverse mortgage industry. We have years of product knowledge and working relationships with State and Federal Agencies.

As a member of NRMLA (National Reverse Mortgage Lenders Association), we adhere to a strict Code of Ethics that upholds the honor and integrity of all persons engaged in the reverse mortgage business.

Together, we apply our specialized expertise to our common goal of relentless innovation, both in product development and technology. Generation Mortgage offers competitive reverse mortgage products with various payment and pricing options that fit borrowers' needs and adapt to the rapidly changing economy. We offer a pledge of unparalleled dedication and quality of service to our customers.

Support and Backing You Can Trust

Generation Mortgage Company is dedicated to the reverse mortgage industry and to providing the service our customers expect and deserve. We are a nationally accredited business with the Better Business Bureau and very proud of our A+ accreditation. Guggenheim Partners, LLC is the controlling shareholder of Generation Mortgage Company.

Accomplishments & Recognition

• Highest-ranked privately owned reverse mortgage lender in the nation, according to the industry analyst Reverse Market Insight
• Approved Ginnie Mae HECM Mortgage Backed Securities (HMBS) issuers
• An A+ rating from the Better Business Bureau (BBB)
• Better Business Bureau of Metro Atlanta Torch Award for Customer Service and 2010 First Runner Up - 2011
• Better Business Bureau of Metro Atlanta Torch Award for Marketplace Ethics - 2010, 2011
• Better Business Bureau of Metro Atlanta First Runner up for the Torch Award in Community Service - 2011

Community Involvement

As part of caring about the communities in which we do business, we are active in several charities. Read more about our community involvement.